Slide toggle

Welcome

Welcome to Plum Plum Creations website.
Here you can find most of my works, all 100% handmade. I hope you like them!
Arianna 

Have a Question?

Monday - Saturday: 11 - 14 / 17 - 21 Cannaregio 2681 I Venezia Italy +39 041 476 5404 info@plumplumcreations.com

Month: June 2015

The Art of printing in Venice

In the 15th Century the Venetian Republic reached the height of its expansion.

No European state could or would ever again boast such a great future and such a long period of continuity.

The “Serenissima” was particularly open to all religious philosophies, provided that none of these threatened its safety.

The first printers to arrive in Venice were German, followed by French, Flemish, Dutch, Swiss, Cretian and Istrian printers and many Italians.

A large group of  “reformist Humanists” fled to Venice, and among them Aldo Manuzio (https://en.wikipedia.org/wiki/Aldus_Manutius).

The freedom of the press was guaranteed and encouraged, especially since the expansion of printing had become such a good source of income in a matter of a few years. Venetian publishing not only called for collaboration, but also stimulated printers to experiment. The Senate even set down severe penalties for publishers who dared to use low-quality paper in 1537.

It is logical, therefore, to assume that authors not only saw Venice as the chance to get their works published, but also as having the facilities needed to accomodate them, plus the opportunity to discuss and compare their individual experiences.

Nearly 200 printing presses were operating in Venice towards the end of the 15th Century (1488).

The Art of printing was officially recognized in Venice on September 18th, 1469- the day the Senate recognized that Johann von Speyer had introduced and developed the art in Venice.

The “Scuola dei Stampatori e Libreri” always met at the Dominican monastery of Santi Giovanni e Paolo (the current hospital).

The cultural climate enjoyed by printers in Venice was that of a city ready to welcome all schools of thought and trends, filtering these and turning them into its own peculiar heritage. A real university was never established in Venice. Numerous cultural centres existed, however, such as the circle of the Greek scholar Giovanni Lascaris and the Rialto and San Marco schools holding classes in moral philosophy and rhetoric (only open to the noblility).

There were important centres for intellectual discussion with splendid libraries attached to them in the monasteries of the churches of Santi Giovanni e Paolo, Santo Stefano, S. Francesco della Vigna, San Michele in Isola and Sant’Antonio in Castello.

 

ALDO MANUZIO AND HIS TRADEMARK

Aldo Manuzio was not just a printer, but an actual publisher. An extraordinarily erudite man, he helped preserve many texts and guaranteed excellent results.

The printer’s early headquarters were in Calle del Pistor, number 2343, near Campo Sant’Agostin; he moved his operations to Calle San Paterniano near what is now Campo Manin in 1508.

As a printer, he published the Hypnerotomachia Poliphili in 1499 for the publisher Leonardo Crassus in Verona.

He was also famed for having invented his own type, possibly with the help of the philosopher Friar Luca Pacioli and the designer Francesco Griffo of Bologna.

Manuzio’s books were held in great regard and received numerous awards throughout Europe, but suffered precisely for this reason from imitation and counterfeiting by other publishers, especially in Florence and Lyon.

His printing house became a true literary circle. Manuzio was aware of his great responsibility: he summoned the most outstanding humanists of the time in Italy to act as correctors (not just translators and editors of drafts, but proper editors and editorial consultants).

Also his choice of paper -produced by the Fabriano papermill (the best on the market), format 32 x 42 cm- led to surprising result. When folded in half, he got the “folio” (32 x 21 cm), in four the “quarto” (16 x 21 cm), in three the “octavo” (10.5 x 16 cm). Manuzio designed and started using the “octave” with great commercial success: in other words, he had already invented the paperback (pocket book or “encheridio”) in the early 16th Century.

In May 1502 Manuzio founded an academy, the “Neacademia dei filelleni”, or Aldina Academy. He encouraged business relationships, collaboration and friendship with the best minds of the time, and he was a very prolific publisher.

Thanks to his expertise, talent and skill, the Senate appointed Manuzio as the official printer of the Venetian Republic on November 14th, 1502, having been sponsored by Marin Sanudo il Giovane (1466-1536).

It is unanimously accepted that his trademark (an anchor and a dolphin) refers to the motto “Festina lente” (more haste, less speed) attributed by Suetonius to Octavian Augustus.

Thanks to Franco Filippi

Source: The Art of printing in Venice by Franco Filippi (http://www.venicethefuture.com/schede/uk/323?aliusid=323)

show